SEO vendors shouldn’t be judged on “gut feel”. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used.
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Download chapter 6 of The Art of SEO, Keyword Research
The Art of SEO
Chapter 7: Content Marketing
Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”
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start out with an appetizer before you dig into the main course!