Golf equipment seller Golfgods.com was undergoing a site revamp â?? with numerous SEO and usability improvements, along with a shift in ecommerce platforms. Jason Mischel, President of Golfgods.com explains: â??We currently receive about 5,000 – 6,000 unique visitors per day to our site but much of it is of very poor quality because of the search-engine-optimization tactics employed by the previous regime.