Meredith Bright of Yarnware writes: â??I used to have much better organic search rankings, but they have been dropping recently. I canâ??t figure out what is wrong.â?? It wasnâ??t hard to see why. The site is running Lotus Notes Domino â??â?? not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.