“Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, itâ??s important to initially point out that the strategies and tactics for â??Long Tailâ?? SEO are more automated and extensible than for traditional SEO,” writes Stephan Spencer, President and Founder of Netconcepts. In this article about the “head” vs the “long tail,” Stephan writes about how you can capture the “long tail” to help your site.