Bryan Eisenberg is an inventor of Persuasion Architectureâ?¢, a process that helps persuade customers to make a decision on your website when traditional marketing methods fail. He is also the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., a company that helps bridge the gap between businesses and customers through an in-depth understanding of what the customer wants.

Stephan Spencer, Netconceptsâ?? founder and president, interviewed Bryan about personas and persuasion architecture. Read more about how this unique insight will help you understand how to convert views into sales.