Optimizing a website that has tens of thousandsâ??or even hundreds of thousandsâ??of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal links to send to the page, just doesn’t scale with big sites. Particularly when you’re talking about the magnitude that our Netconcepts clients are operating atâ??typically over 10,000 SKUs and over 100,000 indexed pages.

It’s essential that you focus your SEO efforts in such a way that the effects will cascade through your site.