Search engine unfriendly URLs
Q: You show Sears.com as an example with great text links… but what about the url string with ? and =
A: Sears indeed has search engine unfriendly URLs – a major failing for that site. One consequence is that Google is indexing duplicate pages from Sears.com, which dilutes PageRank scores.
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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