Grasping the Long Tail
In an interview with Rebecca Macfie, writer for “The Business” supplement to the New Zealand Herald, Netconcepts president Stephan Spencer says the Long Tail is crucial for companies with big inventories. It’s an SEO tactic that enables them to draw customers to their websites and find products that may otherwise be buried in catalogues. But much may not change for small businesses with low quality products. Googling “organic jam” will still likely take you direct to the “big box” retailer in the SEO rankings, because these retailers command so much more importance score (e.g. PageRank).
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts
Thursday Three: Embrace Journaling, Tackle Tardiness, and Explore Our Energetic Echo
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Scaling a SaaS Company with Jason Morehouse “A crucial factor to business success is to find and take the personal path that works best for you.” — Jason Morehouse […]
Read More
Thursday Three: Harrison’s harmony, conquering a blank canvas, & gut health hacks
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Be a Sales Game Changer with Fred Diamond “True elite sales professionals develop a dedicated mindset, proactive client interaction, and continuous self-preparation. They understand their client’s needs and enable […]
Read More
Thursday Three: Rebirth of sleeper trains, 4,000 weeks is a long/short time, and golden age for medicine
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: A Story Worth Retelling with Luke Storey “Aligned values are the cornerstone of successful partnerships, whether in business or life, as they shape our moral code, define our priorities, […]
Read More
