Netconcepts site great example of Web 2.0 application

In an interview with the New Zealand Herald, Netconcepts President Stephan Spencer highlighted the changes his company had made to its own website to make it more Web 2.0-like. As a way of “eating our own dog food” when it came to selling the significance of the shift to a more interactive web, Netconcepts relaunched its own website to embrace Web 2.0 concepts such as RSS and blogging.

Rather than remaining a traditional, static “corporate brochure”, netconcepts.com has been re-engineered on a blogging platform, meaning visitors can post comments related to any page on the site.

The move makes the site more visible to search engines but Spencer says it also adds credibility because visitors see honest comments from previous visitors.

Asked for his take on Web 2.0, Spencer agrees it is “a fairly amorphous term”. It can encompass a number of concepts including social media, blogging, RSS feeds, wikis and social networking communities like MySpace.com. “It’s an evolution of the web to a point where it’s more participatory. It’s more about engaging the visitor in a dialogue and providing different ways for them to interact with the site. That could be in the ways they navigate it and the kinds of functionalities the site offers.”