Link farming and other animals
Q: You mention that it’s bad to participate in link farms. How does one identify a link farm?
A: If you receive an unsolicited email that’s 1) offering to submit your site to thousands of directories and search engines for some amount of money, or 2) asking you to reciprocally link with a site you have never heard of, then the risk is high that you’ll end up participating in a link farm or other link scheme. Personally, I dismiss both types of unsolicited emails out of hand.
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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