Influence of home page PageRank
Q: Could you elaborate on how a home page’s PageRank score influences the PageRank score of internal pages?
A: The home page is typically the most PageRank-endowed page of a site because it’s the most linked to. Thus the home page is the holder of much PageRank. You pass on PageRank to other pages of your site via the links contained on that home page. The links contained on that home page, and on the secondary pages that lead from the home page, is a reflection of your site hierarchy. Change your internal linking structure/hierarchy and you will change the way PageRank is conveyed to sub-pages within your site. Best practice is to think through which pages are your best opportunities and as such should be getting a bigger share of PageRank.
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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