I already pay for AdWords, why would I invest in SEO?
If you could magically get traffic to your website for free, that would be great. There are always going to be costs involved in running a website. Whether that means regularly producing content, paying for advertising, or investing in SEO–time, energy, and money are needed to stay competitive. That said, an effective SEO strategy can increase your sales and reduce your ad spend over time.
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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