Are there any rules about the number of characters/words that should be used in the meta description?
Google truncates the meta description at around 160 characters, so the optimal length would be 50 to 160 characters. Include your keyword if you can, but make sure your meta-description entices the reader to click on your page.
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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