Web Marketing

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a siteâ??s worth on its inbound links. Translation: No links = no rankings.

Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So youâ??ll earn links as a blog that you wouldnâ??t normally earn otherwise.

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in San Francisco earlier this month, on May 3 2007. This 6.5 minute interview with Stephan and Mike discusses the insider secrets to blog marketing.