Web Marketing

“Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives,” writes Chris Silver Smith, Lead Strategist for GravityStream at Netconcepts. In this article, Chris writes about what kind of an impact of local “internet” space has on both printed and online Yellow Pages directories.

Persuasion Architecture is based on Bryan’s idea that, “everybody does things for their own reasons” These reasons translate into four, distinct preferences, the how and why people do the things that they do. Once you understand the four basic personality types, emotional, logical, fast-paced, and disciplined, you can build perspectives or snapshots that give you […]

Stephan Spencer writes, “The more effectively you delegate, the faster you will excel in your career. Even if you don’t have any direct reports in your job functionâ??perhaps you are in an entry-level marketing assistant positionâ??you can still delegate by having one or more virtual assistants, or “VAs.” In this article, Stephan talks about how savvy resource management can affect your bottom line.

Bryan Eisenberg is an inventor of Persuasion Architectureâ?¢, a process that helps persuade customers to make a decision on your website when traditional marketing methods fail. He is also the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., a company that helps bridge the gap between businesses and customers through an in-depth understanding of what the customer wants.

Stephan Spencer, Netconceptsâ?? founder and president, interviewed Bryan about personas and persuasion architecture. Read more about how this unique insight will help you understand how to convert views into sales.

In this era of Web 2.0, it seems that blogs, mash-ups, RSS feeds and wikis have been the buzzwords occupying most of the limelight. But personally, tagging is the Web 2.0 technology that excites me the most, because of its versatility and wide applicability. A tag, according to Wikipedia, is “a (relevant) keyword or term […]

“Whatâ??s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”