SEO
Scalable On-Page SEO Strategies
Optimizing a website that has tens of thousandsâ??or even hundreds of thousandsâ??of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal links to send to the page, just doesn’t scale with big sites. Particularly when you’re talking about the magnitude that our Netconcepts clients are operating atâ??typically over 10,000 SKUs and over 100,000 indexed pages.
It’s essential that you focus your SEO efforts in such a way that the effects will cascade through your site.
Read MoreUsing Images for Local SEO
“Google’s recent deployment of Universal Search resulted in the inclusion of content drawn in from their other search verticals into the main web search results. As this integration trend continues, and as Google further expands upon the 200+ signals they use for ranking, it becomes increasingly important to diversify a site’s presence on the web, and to work on ranking well in each of the various areas of vertical search,” writes Chris Smith in his “Locals Only” column.
To learn more about how you should integrate images into your Local Search, read the full article.
Read MoreOrganic Chemistry
Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.
Read MoreDeconstructing Grouped Google Results
Last month Stephan Spencer, Founder and President of NetConcepts, spoke at the “Give It Up” panel at SMX Advanced, where panelists shared some of their best-kept secrets. For those of you who didn’t attend, there was a 30 day moratorium on blogging/writing about the session. Today marks the end of that embargo period, so be sure to read Stephan’s article and get an inside look on how to deconstruct grouped Google results.
Read MoreInterview with Marylynne Tosyali from Wards.com
Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores, is interviewed by Stephan Spencer, President and Founder of Netconcepts. Stephan and Marylynne covered topics in search from a client’s perspective, Marylynne’s experiences with GravityStream, and their decision to enter the blogosphere. Listen to […]
Read MoreSEO in the World of Web 2.0
Wouldnâ??t it be great if all the whiz-bang Web 2.0 interactive elements like Asynchronous JavaScript and XML (AJAX), widgets, Flash, RSS feeds, podcasts, video blogs and so forth were all search engine optimized?
Unfortunately, thatâ??s not the case. In fact, many of these technologies are inherently unfriendly to search engine spiders. So, if you intend to harness Web 2.0 technologies for increased conversion, improved usability and greater customer engagement, youâ??d better read on or youâ??ll end up missing the boat when it comes to better search engine rankings.
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