SEO

When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

When you have a brick-and-mortar shop, you build a reputation on your products and services. You would think the same goes for your online presence, but it’s a bit more complicated than that.

Google has announced another change to their algorithm, called Core Web Vitals, coming in May 2021. Google’s algorithm changes every so often, sometimes announced and other times not. These changes can leave website owners scrambling, especially if they’re unannounced ahead of time.

As leaders in natural search marketing, you may be surprised that Netconcepts also believes in establishing a strong paid search program to compliment your natural search strategy. While a solid natural search optimization strategy remains the foundation of any website, there is also a place for paid search in your overall online marketing strategy to: […]

Netconcepts’ founder and president Stephan Spencer is profiled in the cover story of the September issue of BusinessWatch titled “The 800-Pound SEO Gorilla”. Download a PDF of the full article. Here’s an excerpt: Not only can “this Internet thing” be done from anywhere at any time, as Stephan Spencer, founder and president of Netconcepts proved […]

In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology: “…Pottery Barn boosted natural search results between 1,000% […]