News & Media
Website Briefs and Specifications
So you’ve decided that your Web site needs an overhaul. Before you start work, however, you and your Web design firm need to do a bit of planning. Going off building a web site half-cocked is a sure fire recipe for disaster.
Read MoreThe Internet Marketing Plan
It never ceases to amaze me how few companies have a suitable marketing plan, let alone one that is actively maintained. Many companies operate under the myth that their overall marketing plan can simply include an online component. The Internet however, is not just another channel. It offers an entirely new way of doing business. It deserves – and necessitates – a separate, in-depth marketing plan.
Read MorePermission Marketing
Building a trusting relationship with your Web site visitors starts with the common sense approach known as “permission marketing.” The idea behind permission marketing is to get the customer or prospect to volunteer to receive your email newsletters and special offers. This is also known as opt-in. These “hand-raisers” are a lot more likely to not only tolerate receiving your emails, but also to respond favorably to them.
Read MoreLegal Risks of Doing Business Online
In the case of operating an online presence and the subsequent legal issues that follow, what you don’t know may very well hurt you. Operating in the virtual world entails the same – or potentially greater – legal risks as operating in the real world. These risks take many forms: copyright infringement, trademark infringement, copyright ownership, liability, breach of confidentiality, libel and slander, just to name a few.
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