News & Media
Choosing an SEO Vendor
SEO vendors shouldn’t be judged on “gut feel”. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used.
Read MoreBest and Worst Practices in Search Engine Marketing (Part 2)
Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.
Read MoreBest and Worst Practices in Search Engine Marketing (Part 1)
Many consider search engine optimization (SEO) – the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads – a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.
Read MoreOn the Right Page for Web Indexing
Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…
Read MoreUnlocking Google’s Hidden Potential as a Research Tool (Part 5 of 5)
Seek and ye shall find. But not always.
According to an IDC (International Data Corporation) report from last year, knowledge workers spend 15-30% of their day searching for information. What’s worse, more than half of their online searches fail.
That doesn’t bode well for us, does it? Hopefully, this series has gone a long way to help you make the invisibly rich Internet more visible. We close this series by tapping into the wisdom and experience of two renowned Google expertsâ??Nancy Blachman and Tara Calishainâ??who share some of their favorite tips, tools, insights, and search strategies for researching with Google.
Read MoreYahoo! & Google’s overlaping results fewer than you’d think
There’s a brand new meta search engine on the block called Jux2. Its premise is to find the overlap between the top 10 results across two major search engines. So far I’m really impressed with it. It even has a toolbar for Mozilla FireFox. Jux2 conducted some tests to determine just how much overlap there […]
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