News & Media
Optimal blog posting frequency
My friend and colleague Toby Bloomberg of Diva Marketing Blog posed an interesting question to me and a small group of other bloggers whom I hold in high regard (Tris Hussey, Paul Chaney, Wayne Hurlbert, Yvonne DiVita, and Dana VanDen Heuvel). Her question was this: What is best practice for scheduling posts? If you’re not […]
Read MoreGetting noticed in the blogosphere part 2
As a follow-on to yesterday’s post about getting your blog noticed by influentials, i.e. A-List bloggers, I thought I would describe a scenario just recently presented to me. I have been asked by analyst Shar VanBoskirk of Forrester Research if I would be willing to blog about their upcoming boot camp on integrated marketing on […]
Read MorePR in the blogosphere
Public relations in the blogosphere seems to operate under a new set of rules than traditional PR. With traditional PR you hire a PR firm that has relationships with various journalists and media. With the new PR, you start your own blog (assuming of course you have something worthwhile to say) and you work to […]
Read MorePodcasting and SEO: How to SEO your podcasts
There has been plenty of discussion in the blogosphere about blogs and search engine optimization (SEO). Google in particular seems to love blogs. Blogs are rich in content, heavily linked, with links that tend to be contextual, and without much in the way of code bloat or gratuitous flash animation. In short, blogs are search […]
Read MoreBusiness Blogging Teleconference
What happens when Netconcepts’ president Stephan Spencer gets such blogging and marketing luminaries together over the phone as Seth Godin, Doc Searls, Robert Scoble, Shel Israel, Steve Rubel, Debbie Weil, BL Ochman and Toby Bloomberg? An amazing discussion about the possibilities and future of marketing blogs, that’s what! Produced by MarketingProfs.com. Read the Executive Summary: […]
Read MoreEmbrace and extend, courtesy of Yahoo’s Creative Commons Search
Yahoo’s just released a very cool new search engine called Yahoo! Creative Commons Search. With it you can search all the Creative Commons licenced content on the web. For those not familiar with Creative Commons, I’ve blogged about it before. In summary, it is an alternative to copyright, where some rights are reserved by the […]
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