News & Media
Unethical SEO vendors – can you spot em?
You can’t just ask a Search Engine Optimization vendor if they are ethical. Of course they will say “yes.” So if you are shopping for some SEO help, how do you screen out the baddies? A while back I blogged about how to be objective with your SEO vendor selection, but I didn’t specifically cover […]
Read MoreStephan Spencer discusses opportunities within blogging in NZ Herald
Stephan Spencer discusses how corporate blogs are a great opportunity to connect and engage with your audience.
Read MoreThought Leaders on Marketing Blogs – Part 2
Experts reveal their top most effective blogging tactics and talk about what business bloggers must do to be an accepted member of the blogosphere.
Read MoreThought Leaders on Marketing Blogs – Part 1
How do you make a solid business case for blogging for marketing? What about managing upper management’s expectations on the outcome? Should you hire a professional blogger to write your company blog?
Read MoreGOOD email marketing is like mastering the 15-second soundbite
Here’s a startling bit of research, done by EmailLabs and written up in MarketingSherpa, for all of you folks responsible for crafting email campaigns and newsletters: This [past] fall tens of millions of emails from permission mailers were tested for a brand new metric: actual read time. Turns out 15-20 seconds was the average. Consider […]
Read MoreSpam-free Search
It’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam – not just in the inbox but in the search engines as well.
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