News & Media
Geneva Health
Geneva Health is a recruitment company specializing in the health sector, including nursing, medical, clinical support and allied health professionals. Geneva Health has three websites targeting their three primary markets — the UK, Australia and New Zealand. Each is a functionally-rich job site with supporting helpful articles, including such things as CV guidelines, making an […]
Read MoreSEO, Blogs and RSS Feeds: A Magical Combination
The major search engines – Google, in particular – seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …
Read MoreSearch Engine Guide Case Study: REI Doubles Sales From Natural Search
Recreational Equipment Inc., a multichannel retailer of outdoors gear and clothing with more than 70 retail stores and revenue of nearly $1 billion a year, recognized the importance of search engine optimization early on.
Executives understood that they could gain significant traffic to the site at www.rei.com and sales from natural search if product pages were more visible and ranked better in search engines.
Read MoreHow blogging has paid off
I was recently interviewed by a journalist on business blogging and its benefits. He wanted to know specifically what it’s done for me to have a blog. Here’s what I told him: I’ve gotten inquiries from prospects who found Netconcepts through my blog. My blog helps me get speaking gigs and PR. In fact, I […]
Read MoreKiller Content
In real estate, itâ??s “location, location, location”. In web marketing, itâ??s “content, content, content”. Your web content is the single most important factor for your website’s success
Read MoreControl your RSS URLs; the right way to move to and away from Feedburner
I’m guest blogging over at Problogger.net, and my recent post Are you letting Feedburner hold you hostage? generated some interesting discussion, including several comments from Feedburner itself. In fact, Eric Lunt from Feedburner formulated a thoughtful response within his own blog. To summarize my points: Don’t publish to the world an RSS feed URL that […]
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