News & Media
Coverage of SES San Jose: Earning from Search & Contextual Ads
Hello from sunny San Jose. I’m at the Search Engine Strategies conference – THE place to be if you care about search. I’m going to be blogging the sessions, so stay tuned over the next 4 days. Here’s my first installment: a recap on the session I attended before lunch today on “Earning from Search […]
Read MoreLink Buying Basics for Business Bloggers
Any search engine optimization consultant will tell you that links are the currency of the Web. They’re also the currency of the blogosphere. Without any inbound links, you’re just blogging to yourself. In Mike Grehan’s seminal piece “Filthy Linking Rich“, he explains how those rich with links just keep getting richer. So how can new […]
Read MoreGeneva Health
Geneva Health is a recruitment company specializing in the health sector, including nursing, medical, clinical support and allied health professionals. Geneva Health has three websites targeting their three primary markets — the UK, Australia and New Zealand. Each is a functionally-rich job site with supporting helpful articles, including such things as CV guidelines, making an […]
Read MoreSEO, Blogs and RSS Feeds: A Magical Combination
The major search engines – Google, in particular – seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …
Read MoreSearch Engine Guide Case Study: REI Doubles Sales From Natural Search
Recreational Equipment Inc., a multichannel retailer of outdoors gear and clothing with more than 70 retail stores and revenue of nearly $1 billion a year, recognized the importance of search engine optimization early on.
Executives understood that they could gain significant traffic to the site at www.rei.com and sales from natural search if product pages were more visible and ranked better in search engines.
Read MoreHow blogging has paid off
I was recently interviewed by a journalist on business blogging and its benefits. He wanted to know specifically what it’s done for me to have a blog. Here’s what I told him: I’ve gotten inquiries from prospects who found Netconcepts through my blog. My blog helps me get speaking gigs and PR. In fact, I […]
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