News & Media
A new twist on “character blogs”
You may already be familiar with the concept of character blogging, where the blog is actually a fictitious charcter, such as a cartoon character from a cereal box, or a doll perhaps. I think an interesting twist to this concept would be to have an historical character blogging from the past, as if it were […]
Read MoreBid jamming and gap surfing
Late last month I spoke at the “Successful Online Advertising conference in Auckland. One of the questions that came up during the session on paid search was around the tactics of gap surfing and bid jamming. A lot of people in the audience didn’t know the definitions of these terms; in fact, many had not […]
Read MoreSteve Spangler blog
Our client Steve Spangler is quite the renaissance man. In addition to being the CEO of a catalog company, he is also a toy inventor, an Emmy award winning television personality, a magician, an educator and a certified professional speaker. Just the sort of person you’d want blogging and podcasting. The audio podcasts featured on […]
Read MoreTo Buy or Not To Buy Text Link Ads
A few weeks back I blogged some advice here for business bloggers who might want to consider text link advertising as part of their blog marketing mix. Well, there’s been a lot of controversy as of late about buying text links. Blogger Phil Ringnalder published a scathing post accusing publishing house O’Reilly of being a […]
Read MoreThought Leaders Commune on Email Marketing – Part 2
Spam filters tend to be the bane of the email marketer’s existence. Getting past them is a serious challenge, and it is becoming increasingly harder. How can an email marketer consistently bypass those spam filters?
Read MoreBuzz Marketing Teleconference
In this teleseminar, Netconcepts’ founder Stephan Spencer talks with buzz marketing experts Dave Balter, Luanne Calvert, Ben McConnell, Jackie Huba, Jim Nail, Jerry Needel and Emmanuel Rosen. Learn what buzz marketing is, how to implement an effective buzz marketing campaign and why word-of-mouth can be a wonderful tool to add to your marketing arsenal. Read […]
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