News & Media
Blogging Builds Brands
Blogging is one of the hottest trends on the net. A blog (short for “web log”) is a web-based diary where the author can ruminate on whatever strikes his or her fancy. The blogger may share photos, poetry, political views, gossip, industry trends, business advice, or the latest on their personal life. By definition, blogs are organized in reverse chronological order. Many are updated daily. They can have one or multiple authors, such as a community blog.
Read MoreStephan Spencer featured in Dominion Post on the ROI of Corporate Blogging
Managing Director Stephan Spencer talks his insights into developing a blog for your corporation and how to get attention from the blogosphere.
Read MoreThought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 2 of 2)
The most important aspect of buzz marketing is being able to create a story that consumers as well as the media will find interesting and relevant. That story can be simpleâ??but it must be visual. It can start with a product, but it must have a contagious element added in. The reason that people talked about the Palm Pilot, for example, was its “wow” effectâ??and it was visible. Some may say this is not part of marketing. Our panel disagrees.
Read MoreA “Sniff Test” for the Overly Narcissistic Blog
I love Google as much as the next person, but their official blog just doesn’t do it for me. The “voice” just does not seem real, or anything I can relate to. It feels scrubbed by the PR department; I might even go so far as to say it comes off as a mouthpiece of […]
Read MoreThought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 1 of 2)
Your brand, products and services all benefit when people are talking about you in positive terms. Word-of-mouth can be a wonderful tool to add to your marketing arsenal. Of course, it’s not new, so how has word-of-mouth marketingâ??also known as buzz marketingâ??evolved into the 21st century? How does it differ from viral marketing or customer evangelism? And how do marketers use buzz marketing strategically?
Read MoreOnline retailer and first-time attendee reflects on Shop.org
Steve Spangler of SteveSpanglerScience.com leapt in — boots and all! First time attendee and speaker on my panel “What Happened when eTailers dove into Blogs, Podcasting and RSS” at Shop.org in Las Vegas last week, Steve didn’t let the thought of mingling with billion dollar online retailers intimidate him. And he has a message for […]
Read More