News & Media

Effective search engine optimization (SEO) starts with keyword research. If you chase after the wrong keywords, your search engine optimization efforts will be a waste of time.

Links are the currency of the Web, so it is important to have a plan in place to improve the number and quality of the links to your site from the outside.

Stephan Spencer warns companies to be wary of spammy emails that offer quick and cheap SEO results. Often, they end up getting you worse results, or worse, de-indexing.

Netconcepts’ GravityStream technology can do what none of its competitors can do. In an interview with the Dominion Post, Netconcepts president Stephan Spencer highlights the software allows a client to maintain their ranking without changing web content when their website is first optimised.

Blogging is one of the hottest trends on the net. A blog (short for “web log”) is a web-based diary where the author can ruminate on whatever strikes his or her fancy. The blogger may share photos, poetry, political views, gossip, industry trends, business advice, or the latest on their personal life. By definition, blogs are organized in reverse chronological order. Many are updated daily. They can have one or multiple authors, such as a community blog.

Managing Director Stephan Spencer talks his insights into developing a blog for your corporation and how to get attention from the blogosphere.