News & Media
SEO Report Card: BalancedLifeProducts.com
BalancedLifeProducts.com is a small ecommerce site, based in Madison, Wisconsin, that sells meditation and massage products such as yoga mats, meditation cushions, and reiki timers. The site doesn’t fare well in the search engines in the natural (unpaid) search results, so they have been relying on Google AdWords to fill in the gaps. It wasn’t hard to see why their rankings in natural search traffic were so low. After a quick health check-up of their level of search engine optimization, I made the following diagnosis…
Read MoreSearch Engine Optimization: Avoid Complex URLs
Not only are overly complex URLs unfriendly to users who might copy the URL and paste it in an email to a friend, or add a link on their own website to that particular page deep within your site, they are also unfriendly to the search engine spiders because they are a tip-off that the page is dynamically generated and could lead to what is called a spider trap.
Read MoreFavicon and Robots.txt – Must-Haves for your Blog
I heard at the Search Engine Strategies conference earlier this month in Chicago that the Ask Jeeves spider doesn’t cope well with websites that don’t have robots.txt. So if you don’t have a robots.txt file hosted on your blog’s document root, create a blank one. Another detail often missed by bloggers is to create your […]
Read MoreStephan Spencer Interviewed on Business and Finance News of Newtzel News
Stephan and Richard Scott discuss having a presence in both New Zealand and the United States. Check out the full transcript below! NEWZTEL NEWS: RNZ “BUSINESS & FINANCE NEWS” TUESDAY 13 DEC 2005 (6.45 AM) (BFN F) PRESENTER (RICHARD SCOTT): It’s time for our weekly look at a small business and this week it’s Netconcepts, […]
Read MoreScrapers stealing your content for SEO
Content is king on the web. A site without content is doomed to lousy search engine rankings. Search engine spammers can’t be bothered writing good content. Especially when they can easily steal it from other web sites. How do they do it? They use “scrapers” — spiders that trawl web pages and/or RSS feeds and […]
Read MoreTagging, tag clouds, and auto-tagging
Tag clouds, a Web 2.0 sort of user interface for navigating tagged content a.k.a. folksonomies, gives certain hyperlinked keywords a larger font size treatment than others. These links lead to various category pages, tag pages, or search results pages. One of my favorite implementations of a tag cloud on a blog is on O’Reilly Radar […]
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