News & Media

If your blog isn’t linkworthy, it’s not going to get very far in the blogosphere. Indeed, links are the currency of the Web, at least as far as search engines are concerned. No links = no rankings, and lousy links = lousy rankings. One might even go so far as to valuate a business blog […]

SEO can be broken into two distinct areas: “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image “alt” attributes, etc.

DiscountFlies.com has really missed the boat (yes, the pun was intended) when it comes to search engine traffic. They do not show up in the first 100 results in Google or Yahoo! when searching for the popular search term fly-fishing or for the more targeted term fishing flies. But all is not lost. With some concerted effort, DiscountFlies.com should be able to turn things around.

HomeVisions is a brand of DMSI (Direct Marketing Services Inc.). If you are not familiar with HomeVisions, you might be familiar with some of DMSI’s other brands, including Montgomery Wards. DesignTalk is a retail blog that strives to educate and add value on the topic of interior design and home decor. The blog is chock […]

BalancedLifeProducts.com is a small ecommerce site, based in Madison, Wisconsin, that sells meditation and massage products such as yoga mats, meditation cushions, and reiki timers. The site doesn’t fare well in the search engines in the natural (unpaid) search results, so they have been relying on Google AdWords to fill in the gaps. It wasn’t hard to see why their rankings in natural search traffic were so low. After a quick health check-up of their level of search engine optimization, I made the following diagnosis…

Not only are overly complex URLs unfriendly to users who might copy the URL and paste it in an email to a friend, or add a link on their own website to that particular page deep within your site, they are also unfriendly to the search engine spiders because they are a tip-off that the page is dynamically generated and could lead to what is called a spider trap.