News & Media
10 Tips to Help Your Blog Soar in the Search Engines (Part 2 of 2)
In this continuation of ten useful tips about optimizing your blog for search engines, we look at the five remaining tips, including: sticky posts, heading tags, anchor text and more.
Read MoreThe Problem with Embedding Tracking Codes in your URLs
The problem with embedding a tracking code into URLs to track referrals from particular marketing campaigns or from particular partners is that inevitably those URLs end up in other places, such as in the search engines. Thus your referral numbers become overinflated. Case in point: Google’s “Inside AdSense” Blog. A couple days ago I searched […]
Read More5 Tips for Multichannel Retailers Entering the Blogosphere
I was interviewed for a piece that just came out in Multichannel Merchant magazine called Defending yourself against the blogs. I contributed some tips for multichannel retailers who are considering blogging. Here’s the full version of my tips (In the published article, my comments were edited down for space): Create a “safe haven” to experiment […]
Read More10 Tips to Help Your Blog Soar in the Search Engines (Part 1 of 2)
With over 75,000 new blogs created every single day, and tens of millions of blogs already in the blogosphere, it’s not a given that you’ll get found by your target audience and develop a loyal following of readers. What can you do to pull in the crowds and to rise in the rankings? Read on and I’ll share my secrets…
Read MoreCompetitive analysis critical to SEO success
Understanding your competitors — their strategy, their tactics, their level of success, etc. — is crucial to the success of your SEO initiatives. I’m not just talking about your traditional competitors, I’m referring to the other sites occupying spots in the SERPs (search engine results pages) for keywords that you are targeting. Many free competitive […]
Read MoreSEO Report Card: AirTroductions.com
AirTroductions (www.airtroductions.com) is an ecommerce-enabled matchmaking service for road warriors (currently over 11,000 of them) who are looking for someone interesting to sit next to on their next trip. It could be for companionship, a date, business networking, or just shared cab fare. What a great business idea! And theyâ??ve got a solid website to back it up.
Read More