News & Media
Beware of Black Hat SEO
Search engine spammers never prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking penalties, removal of the site’s “voting” power (i.e., ability to pass PageRank), incomplete indexation (i.e., a partial site ban), or, worst of all, getting “graybarred” (i.e., a total site ban, when the PageRank meter in the Google Toolbar is grayed out). You can’t exactly just pick up the phone and give Sergey or Larry a call with a “Mea Culpa” and then everything magically comes right again. It could take years for a business to recover from a site ban.
Read MoreSearching for brick-and-mortar retailers?
Data now out from Nielsen//NetRatings shows that the top five most popular shopping search terms for April were all brick-and-mortar retailers: “home depot” “walmart” “target” “sears” “best buy” SearchEngineWatch Blog then arrived at the conclusion that: These are people who likely have done their research and are now looking for physical/local stores to buy what […]
Read MoreTips for submitting to Open Directory
What’s the best way to get listed in the Open Directory (aka DMOZ)? I often hear people complain that they can’t get their site listed. They wait for months and nothing happens. Then they resubmit and wait, and again nothing happens. Then you throw your hands up in the air, wondering if bribes or secret […]
Read MoreSearch Engine Optimizing your Blog
If you read Marketing Profs, you may have seen my two-part article over the last couple of weeks Ten Tips to Help Your Blog Soar in the Search Engines. The tips involved… Specific customizing of your title tags Ways to clean up your URL structure and aggregate link gain to a single definitive (canonical) URL […]
Read MoreFavorite Blogging Tools
In the past I have put together a list of my favorite WordPress plugins that will help extend your blog’s functionality, search engine optimize it and so forth. In addition, there are a number of tools that are not plugins that you could add to the blog or incorporate into your blog. Here is my […]
Read MoreThe significance of GData
Gdata, short for Google Data APIs, promises to be Google’s new standard protocol for transmitting all sorts of data back and forth to Google and its various services. As Google states on Google Code: “All sorts of services can provide GData feeds, from public services like blog feeds or news syndication feeds to personalized data […]
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