News & Media
What to do about copyright infringement of your website?
They say that “Imitation is the sincerest form of flattery.” But not if you’re a site owner! I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for someone to “view source” and take whatever they like, without regard to copyright. You can locate copyright infringers pretty easily with Copyscape if they’ve […]
Read MoreMicrosites with “pass it on” appeal
Microsites can be really good at going “viral” if they are clever and have “pass it on” appeal. Subservient Chicken, Burger King’s microsite was such a site. It featured a person dressed up in a chicken suit wearing lingerie. You could give it commands by typing them into a box. Pretty weird. Not surprisingly, it […]
Read MoreWe’ve Googlized a client’s home page!
I’m usually of the mind that home pages should be rich with textual content so the search engines have something to sink their teeth into. In most cases it’s your home page that gets the most weight of all the pages of your site, so you don’t want to squander that opportunity. However, there are […]
Read MoreStephan Spencer gives best email marketing practices in NZ Business Direct Marketing Magazine
One third of all emails get caught by a spam filter. Take advantage of these awesome tips to make sure your message is getting to your audience.
Read MoreThe rulebook for SEOs wanting to do business with big companies
Just read this awesome post from Chris Smith of Verizon Directories (SuperPages.com), where he lays out his criteria for selecting an SEO firm to work with. In summary (I’m paraphrasing here), the SEO agency…: should have longevity and track record of at least somewhat related work should not have promoted itself using unrealistic promises and […]
Read MoreNetconcepts’ Growth Highlighted in AdNews NZ
Netconcepts growth of 50% year-on-year was mentioned in AdNews NZ to highlight the growing importance of online marketing, and using online marketing to achieve virality.
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