News & Media
SEO Report Card: KayakFishingStuff.com
In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for â??kayak fishing,” “fishing kayakâ?? and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.
Read MoreWeb Marketing Tutorials, Articles, Checklists, Worksheets, and Powerpoints
Welcome to Netconcepts’ Learning Center. These articles, tutorials and presentations are designed to help you learn more about topics close to our heart. Browse by topic: Search engine optimization Or browse by type: Audio Video Or browse them all below. Items are organized in reverse chronological order.
Read MoreFull Compass
Full Compass is a supplier of audio, video and lighting equipment, and targets musicians, theatrical and staging crews. This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site […]
Read MorePartnering up has its advantages
Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors match your target market?… If, for example, you wanted to reach women online, you could partner with a site like […]
Read MoreNew WordPress Plugin for SEO
I’ve just released “SEO Title Tag”, a plugin for WordPress. As the name implies, it allows you to optimize your WordPress site’s title tags in ways not supported by the default WordPress installation. For example: If you define a custom field (called “title_tag”) when writing or editing a post (or static page), that custom field […]
Read MoreYour link building strategy, PageRank, & pieces of the linking puzzle
Link building is not all about transferring PageRank. Don’t get caught in the trap of basing your decision on high PageRank score alone. There are other considerations to be taken into account. For example, your backlinks need to represent a range of importance scores (PageRank) so that Google doesn’t construe your link network as unnatural. […]
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