News & Media
Protecting trademarks and trade names
Q: When using your company name in your title tag, how can you avoid having something like a pornographic site also including that so that customers get porno sites in their search results? A: Although you can’t prevent others from incorporating your trademarks and trade names into their sites, you can take legal action and […]
Read MoreNo submissions please
Q: How often should you submit your website to Google? How long does it typically take for Google to index your site after you submit? Is there any way to reduce the time? A: That’s easy: never. There’s no need for it. If other sites link to your site, then Googlebot will find you on […]
Read MoreAll about alt tags
Q: Explain what alt tags are and their significance, please. A: An image alt tag is the text that appears in a small box when you hover your cursor over an image. Alt tags should convey the key information from the image that the user would not receive if she had image loading turned off […]
Read MorePassword protected sites
Q: Our site is a coupon site, password protected. Does this mean the search engines cannot get to the thousands of pages behind the password protection? A: That’s correct. If you want those pages in Google’s index, then you’ll need to allow Googlebot access to the pages without requiring log-in or cookies. The way to […]
Read MoreKeywords in anchor text
Q: How many keywords should be in the anchor text of a link? A: There is no hard and fast rule. Personally, I like to keep link text relatively succinct and tightly focused on just one keyword or key phrase. The longer the link text, the more diluted the overall message conveyed to Google in […]
Read MoreBacklink check?
Q: Are the links that are returned in a backlink check (using the link: command) ranked any way? A: Not that I can tell. They are certainly not organized in order of PageRank score, which would have been nice. However, there’s a great free tool from SEO Chat at https://www.seochat.com/seo-tools/pagerank-search that will sort and display […]
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