News & Media

——————————————————————————– Q: Can we better understand the measurements of success (how to know # pages indexed, etc.)? A: Have a read of my article titled “Casing the Competition,” published earlier this year in Catalog Age magazine, available online at https://catalogagemag.com/ar/marketing_casing_competition/. It describes various SEO success metrics and how to measure them, including number of pages […]

A: If I have 3 versions of the middle of the homepage that is set to come up randomly every time the page is refreshed. Is that hurting my Google rankings? A: It depends on what that rotated text says. If it’s not reinforcing the keyword theme that you are going after and it’s a […]

Q: You mentioned that having multiple duplicate pages could be bad. How does that relate to custom error pages?? A: It doesn’t normally. However, on occasion a web server is misconfigured so that the custom error page is not served up as ‘file not found’ respnose code of 404, but instead as a normal web […]

Q: What about JavaScript drop-down menus? Are they still not good to use for very deep sites? A: No they are not good to use on any site as the only way to get to a page, because Googlebot doesn’t execute the Javascript/Java/etc. programming code in your page that is required to operate the drop […]

Q: Is URL encoding search engine unfriendly? A: No. URL encoding – where a special character like a space character in a URL is converted to %20 and a colon to %3A – isn’t a signifier to the search engines that the page is dynamic and thus is a potential “spider trap.”

Q: When using your company name in your title tag, how can you avoid having something like a pornographic site also including that so that customers get porno sites in their search results? A: Although you can’t prevent others from incorporating your trademarks and trade names into their sites, you can take legal action and […]