News & Media

Q: Is it true that you should not include the same word in your meta keywords more than twice? ex: Hawaii Travel, Hawaii Tours, Hawaii Hotels, Hawaii Lodging A: I would try to avoid much repetition in the meta keywords. But there is no hard and fast rule about this. I would instead choose to […]

Q: How many keywords is the right number to include in the meta keywords tag? A: I’d suggest no more than a dozen or so. Much more than that and your page starts to look spammy.

Q: You show Sears.com as an example with great text links… but what about the url string with ? and = A: Sears indeed has search engine unfriendly URLs – a major failing for that site. One consequence is that Google is indexing duplicate pages from Sears.com, which dilutes PageRank scores.

Q: A site I use is Tripod based. Tripod carries Google Advertising. I can’t find my site in Google but they have clearly gone over the site because the ads they serve up are dead on. Why? A: Googlebot and the Google AdSense advertising program operate independently. I’d need to see your site to ascertain […]

Q: Can the use of style sheets, because they replace bolding, H1, H2 etc,, with style sheet references, reduce ranking? A: Theoretically, if you’re trying to game the search engines. If you’re not doing anything spammy, then you have nothing to worry about.

Q: I’ve optimized my Website for Google, got picked up and ranked #1 for my keywords in Yahoo, but completely ignored (left-out) of Google, Why? A: I’d need to see your site to ascertain this. Perhaps you linked to a bad neighborhood but Yahoo doesn’t care? Perhaps your dynamic URLs are overly complex but Yahoo […]