News & Media

Why is it that one of the most important elements of a Web site’title tags,which also tends to be one of the easiest to manage, is so often done incorrectly? What makes that shortcoming even more amazing is that SEO practitioners constantly talk about title tags. In fact, if ever there could be an area […]

In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Chris Alan, SEO manager for Expedia.com. Chris is a SEO veteran who currently manages all aspects of Expedia’s natural search channel, including keyword campaigns, landing pages, and more. We talk about common pitfalls that companies fall into when managing large, keyword campaigns […]

Netconcepts founder and president Stephan Spencer discusses the mystery of link-building. Links can influence ranking and play an important role in natural search optimization. To get a jump on the competition, online retailers need to build valuable links over time and resist paid links schemes which search engines frown upon. Quality links can increase search […]

A recap of this panel at SMX that Netconcepts Founder and President Stephan Spencer presented on. Moderated by Danny Sullivan, Danny Sullivan, Editor-in-Chief, Search Engine Land, the panel which included Lise Broer “Durova”, Administrator, Wikipedia, Jonathan Hochman, Founder/President, Hochman Consultants, Matt McGee, SEO Manager, Marchex and Don Steele, Director of Digital & Enterprise Marketing, Comedy […]

Search engines have gotten smarter and their algorithms can sniff out linking schemes. A sound Link Building strategy is a key element for any SEO initiative according to natural search marketing guru Stephan Spencer, President of Netconcepts. Not all links are created equal, and Google in particular can tell when links employ ‘black hat’ tactics […]

In this article written by Kate DeBevois, Senior Associate Editor for Target Marketing, the spotlight turns on GravityStream. Derek Fortna, Cabela’s Marketing Programs Manager, reports on GravityStream’s implementation and success.

With its Web site approaching 50,000 product pages and more than 200,000 unique products, such as â??hunting socks,â?? â??compound bowsâ?? and â??riflescope accessories,â?? the company required a more robust natural search solution. So it turned to software provider Netconcepts to update its site with GravityStream, a natural search management platform that helped Cabelaâ??s gain a real-time, Web-crawler version of its site and allowed the company to optimize existing pages without rebuilding the entire site. This resulted in a 200 percent traffic increase and a 50 percent online sales increase within the first six months of implementation.