Case Studies

When it comes to personal injury attorneys, people have a wide array of choices. Unfortunately, they often go with the guy with the biggest smile on the biggest billboard ensuring people he will help them. Those law firms are mills that settle cases on the cheap. But Yosha Law is the real deal.

For more than 30 Years, OWC has had a simple goal. To create innovative DIY solutions to give customers the most from their technology. They have established a loyal following of Mac enthusiasts who come for the selection and prices and stay for the support, including providing their customers with DIY upgrade videos. They have carved out a niche and consistently deliver on the promise of providing great products, great value, and excellent customer service.

GHC Housing, a client of coauthor Stephan Spencer, was rehabbing an apartment building in downtown Denver, turning it into luxury Section 8 housing. Shortly before the grand reopening, the client asked Stephan to help them get some online press coverage (ideally with links). The first step was to find a relevant recent article in the local newspaper, The Denver Post. The article “Denver rents actually inch up as apartments rise at near-record clip” fit the bill perfectly. It was only three weeks old at the time, so it was still fresh enough to email the journalist with a comment and for it not to seem weird. The general manager of GHC then drafted an email to send to the journalist.

AMain Hobbies is a leading online retailer of remote controlled cars, planes, drones, and other toys based in Chico, California. AMain operates an e-commerce site with over 60,000 product pages. As you can imagine, a site that large is a significant challenge to optimize. In 2013, AMain found that although they were receiving a substantial amount of organic traffic, they were not ranking for many key product terms in their niche. In fact, over 30% of their traffic at that time was coming from branded searches like “amain hobbies”. AMain knew that missing out on product searches meant one thing: they were also missing out on sales!

John Rampton is an expert in content marketing. If there’s one thing he knows, it’s how to write copy. When he started Due.com, an online payments processing service, he knew exactly what type of content he needed to engage his customers and get them excited about the company. But John is the first to admit that he doesn’t know that much about the technical side of SEO. Like any smart business owner, he understands his blind spots, and seeks out experts to help him fill in the gaps. While he knew what the people coming to his site wanted, he just wasn’t sure whether Google’s algorithms would love his content too.

Numerologist.com is one of the leading numerology portals on the web. Since its inception in the late 90s, the site has provided a wealth of information on numerology, astrology, relationships, and personal growth to a growing audience.

Over its lifetime, Numerologist.com has developed a dedicated following and a reputation as an innovator for products such as their interactive numerology reading.

Everipedia is heralded in the press as “The new Wikipedia.” However, Everipedia has much more to offer than Wikipedia. While covering everything Wikipedia does, Everipedia’s is fundamentally an Encyclopedia of Everything. Its core strength lies in the fact that it covers many subjects Wikipedia doesn’t (and won’t.) Everipedia uses blockchain technology to help fulfill a vision for a world where all knowledge is available to all people. They have succeeded in taking the Online Encyclopedia into the Modern Age.