Usability. Boring but crucial, it’s about making your website easy and intuitive to use. Users shouldn’t need to learn how to use your site. Put stuff where people expect it.
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Download chapter 6 of The Art of SEO, Keyword Research
The Art of SEO
Chapter 7: Content Marketing
Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”
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start out with an appetizer before you dig into the main course!