Our CEO has a personal blog, but it doesn’t get any traffic.
Blogs are a great place for key personnel to strategically express their views, and they can add warmth and personality to your brand. The problem is, many blogs are just too boring! Unless you do something different, you’re unlikely to attract a large audience. If your CEO is running a blog, it should fit into your overall content strategy, blending in seamlessly with marketing campaigns, branded content, and other collateral. You should also attempt to make each post as engaging as possible. Sorry—no stories about the weekend fishing trip! I’ve advised the CEOs of major companies on the direction of their blogs, successfully increasing engagement and traffic, and often raising their public profile in the process.
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts
Thursday Three: Embrace Journaling, Tackle Tardiness, and Explore Our Energetic Echo
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Scaling a SaaS Company with Jason Morehouse “A crucial factor to business success is to find and take the personal path that works best for you.” — Jason Morehouse […]
Read More
Thursday Three: Harrison’s harmony, conquering a blank canvas, & gut health hacks
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Be a Sales Game Changer with Fred Diamond “True elite sales professionals develop a dedicated mindset, proactive client interaction, and continuous self-preparation. They understand their client’s needs and enable […]
Read More
Thursday Three: Rebirth of sleeper trains, 4,000 weeks is a long/short time, and golden age for medicine
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: A Story Worth Retelling with Luke Storey “Aligned values are the cornerstone of successful partnerships, whether in business or life, as they shape our moral code, define our priorities, […]
Read More
